In November 2024, Declarative CEO Ellesse Balli and Chief Innovation Officer Neah Bois spoke at the Salt Lake Chamber’s Annual Women in Business Conference. Their interactive workshop, “Harnessing Your Personal Brand,” led attendees through a brand dimension workshop to discover which of the five brand personalities they most align with and how to harness strengths and distill leadership style. Selected as two of only 28 speakers, the team focused on presenting how we can shift the narrative on what leadership looks like in today's dynamic economy.

During the session, attendees shared their experiences as women in the workplace, offering advice, expertise, and their own stories of successfully overcoming challenges. Participants with similar brand personalities shared how they have harnessed the power of their brand for good and discussed how to support women across every brand dimension.

“It was incredible to share the room with inspiring women from across Utah. We each have unique strengths and stories, and when we harness our unique characteristics we can dispel the stereotypes around leadership to empower one another to boldly succeed with authenticity.” — Neah Bois, Chief Innovation Officer, Declarative

The survey utilized the research from Jennifer Aaker and the CliftonStrengths Finder. To find your brand personality, take the survey now: Harnessing Your Personal Brand