The Client
Stena Group
the challenge
Defining the mission and brand for an ecosystem of impact
INDUSTRY
Philanthropy
objective
A brand foundation
Stena Group is a mission-driven ecosystem of initiatives that leverages philanthropy, internal capital, and external capital for social impact. As a newly formed entity, the Group sought a professional partner to guide the teams through foundational strategic brand research and a comprehensive branding process whose outcome could communicate a complex organization with a definitive mission.
SOLUTION
Dynamism in voice and visuals
Our team began by auditing Stena’s existing brand and coaching its leadership team through our proprietary Brand Personality Assessment, a facilitated workshop that uncovers brand dimensions and essence. Through the insights gained in this process, we developed their brand visuals (logo, typography, colors, and design style) and brand voice (including mission, slogan, taglines, and an above-the-scroll pitch).
By empowering Stena Group with foundational research and a fresh perspective, we created a visual and verbal brand identity that invokes dynamism, momentum, and urgency to communicate Stena Group’s powerful mission of generating enduring economic empowerment. The Group is in the process of translating all assets to match this branding and has since engaged our team for several additional projects.
from the client
“I love collaborating with Declarative. Everything they’ve created for us is a mic-drop. Their design and storytelling is uniquely data-driven and innovation-centric. I have been around for a long time and can attest that [their team] has built something very special.”
—STEVE SMITH, FOUNDER, STENA GROUP
