The Client
Waste Less Services
the challenge
How we grew brand equity for a food rescue nonprofit
INDUSTRY
Environment
objective
A playful approach to a serious problem
Waste Less is a Salt Lake City-based nonprofit dedicated to reducing greenhouse gas emissions by decreasing the 600,000 tons of food wasted in Utah each year. They reached out to our team to develop a fresh new logo and brand as they work to better communicate their mission and approach to key donors and the public. In particular, they needed support in creating a brand identity that fused their bold approach to a serious problem with a playful tone and community-oriented values.
SOLUTION
Spirited visuals and sincere messaging
By working through our proprietary brand dimensions tool, it became clear that Waste Less needed more emphasis on the climate aspects of their work and a more unified visual approach that reflected its hopeful and bright personality. Through a concert of spirited visuals and sincere messaging, we were able to create an iconic look for this growing organization. The result is a visually appealing brand that plays with color and shape and a clever brand voice that reinforces the organization’s mission through language.
from the client
“The Declarative team took such a thoughtful approach to our re-branding. Their pre-work is so thorough that our whole team felt very heard in terms of what we thought our brand stood for…We are driven to create a social movement, we know the importance of a strong brand to make this happen and we feel Declarative's work will most definitely help us make that social change happen! When your brand feels old and tired, I would HIGHLY recommend you engage the team at Declarative, they have the expertise and the drive to deliver you an end product that will help catapult your brand to the next level."
—DANA WILLIAMSON, FOUNDER AND CEO, WASTE LESS SOLUTIONS
