The Client
Guadalupe Center
the challenge
How we cultivated a vibrant rebrand for a storied community nonprofit
INDUSTRY
Social Services
objective
Blending heritage and forward momentum
Guadalupe School is a Salt Lake City-based educational nonprofit dedicated to transforming lives since 1966. Our team partnered with Guadalupe to lead a comprehensive rebrand as the organization approaches its 60th anniversary. Our task was to develop a refreshed brand that would communicate both Guadalupe’s storied heritage and its forward-looking momentum, all grounded in a values-driven stakeholder engagement process that aligned the visions of community members and leaders.
SOLUTION
New name, same mission
By working in deep collaboration with the Guadalupe team including students, families, donors, and staff leadership, we were able to distill the visual brand and essential communications into a new name for the organization (Guadalupe Center) along with a new logo, color palette, typography, tagline, and key messaging. We also supported the launch of the new brand with media content and stakeholder communications. Through an intentional cultivation of strategic messaging that was carefully mirrored in the visual language, we were able to delight Guadalupe’s leadership and community with a comprehensive rebrand that communicates its vitality and mission.
from the client
“Working with Declarative on Guadalupe Center’s rebrand was a transformative experience. Their team listened deeply, bringing incredible creativity, insight, and dedication to every stage, helping us articulate the heart of our mission in a way that resonates deeply with our community. Thanks to Declarative, we now have a brand that truly reflects the strength, diversity, and spirit of the families we serve."
—ERIK ROAN, Director of Development, Guadalupe Center
