The Client
Glow
the challenge
Branding a new wellness concept for the SLC market
INDUSTRY
Consumer Goods, Health
objective
A fresh start
Developed by two female founders, Glow is a new wellness company bringing the community bathhouse tradition into the modern marketplace. The business strives to build a community of accessible and energizing wellness practices, providing studio space, saunas, and soaking pools as a place to revitalize, recenter, and reconnect. The Glow team reached out to Declarative to build a brand identity that truly captured their unique concept with the right tone.
SOLUTION
Accessible and energizing voice and visuals
The Glow team entrusted us with creative freedom, enabling us to harness their bold ideas and craft a versatile brand. We refreshed their brand to feel fluid, kinetic, and tranquil, with an emphasis on inviting people in to reconnect with themselves. In addition to a brand identity guide, we also developed social media templates and a large window display to make their presence visible while the team built out the new brick and mortar location.
“The brand voice and brand visuals we developed in partnership with the incredible female founders of Glow are some of the Declarative team’s favorite because of the modern yet accessible aesthetic and the understated yet distinct logo.”
—KENDALL RATHUNDE, PROJECT MANAGER
