The Client
Bridge Investment Group
the challenge
How we developed the next chapter for a $49 billion dollar brand
INDUSTRY
Real estate
objective
A new brand for a company IPO
Bridge Investment Group is a global, publicly traded real estate investment firm committed to driving value to its investors, tenants, residents, and communities. In preparation for their launch as a public company, our teams collaborated to quickly and efficiently create a brand and website for the Firm that captured their industry success and position.
SOLUTION
A elevated visual identity and system
By interviewing key stakeholders, deploying a survey, and performing a competitor analysis to understand the unique factors needed to make Bridge’s brand stand out, we created a succinct visual identity and system to apply throughout deliverables both internally and externally. It was our mission to elevate the organization our client built and make sure audiences understand the success of their value-aligned and data-driven investment approach. We applied this new brand to Bridge’s main website as well as a number of subsidiary websites. In addition, we produced a brand-anthem film to further communicate Bridge’s message.
from the client
“The ESG report looks really great. Clearly a tremendous amount of work went into this and the results reflect that.”
—ADAM O'FARELL, BRIDGE, CHIEF OPERATING OFFICER
