The Client
FastForward for the Planet
the challenge
Creating a platform to inspire fundraising for the planet
INDUSTRY
Philanthropy
objective
Interfaith fasting for the planet
FastForward’s mission is to support members of the world’s faiths, as well as others of goodwill, to collectively address issues relating to the health and well-being of the earth, its people, and all its living things by raising funds saved through a regular fast for the future of the planet. The organization—which was established by scholars, environmental activists, and religious leaders—pools small donations from individuals who save the costs of meals fasted. We were asked to develop a brand identity and website for the organization to establish a platform for others to join the cause.
SOLUTION
Earth inspired and color rich
As an organization collecting donations from faiths and individuals across the world, we knew a brand identity that expressed both trust and hope was essential. Additionally, FastForwards’s unique mission and approach to issue awareness demanded clarity of thought and ease of navigation. We wanted to ensure the intentionality of the mission rang true with design that sang through bright colors and peaceful imagery.
from the client
“In any sector of society [ . . .] there is a wide range, not only in the quality of services and products, but especially in the social interactions and relationships that are a necessary component of all human encounters. All of this is a prelude to praising the incredibly high quality of design services available through [ . . .]Declarative. They treat you like a member of the family, [ . . .] with kindness, consideration, generosity, and, a word we don’t hear very often these days, magnanimity, which I define as treating others as you would like to be treated. Their intelligence, creativity and ingenuity served us well, but it was their openness, patience, and dedication to a high quality both of design and relationships that cause us to recommend them, not just as superb designers and incredibly smart and talented businesspeople—but, beyond that, good friends.”
—BOB REES, FOUNDER & PHILANTHROPIST, FAST FORWARD FOR THE PLANET
